【Watch Soul Online】

Do you ever feel like your job is Watch Soul Onlinejust meaningless Beach? Is your freshly newfound awareness of the patriarchy bumming you out, man? Are you looking to severely boost your sense of self-love and Kenergy after seeing Greta Gerwig's Barbie?

Thundering merrily along through one of the year's best marketing campaigns and fuelling the Barbiecore boom, Barbiemerch and collabs have given us bright pink life this summer. And of course, that includes the outfits worn by Ryan Gosling's Ken.

SEE ALSO: 'Barbie' robbed us of another iconic Ryan Gosling Ken moment

Yes, you can buy the official "I am Kenough" hoodie that resembles that tie-dyed, motivational poster-worthy, uncompromising message of self-love worn by Ken in the film before the end credits roll. Wear that inspirational proclamation embroidered onto your chest, knowing that you (yes, you) are in fact, Kenough.

A blue, pink, and yellow tie-dye sweatshirt with the words "I am Kenough" embroidered on it.Majestic. Credit: Mattel Creations

The unisex hooded sweatshirts are going for $60 from Mattel's official merch site for the film, available in sizes S-3XL. If it's too hot right now for this, there's a hat, mug, and T-shirt version too.

Mashable Top Stories Stay connected with the hottest stories of the day and the latest entertainment news. Sign up for Mashable's Top Stories newsletter By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

If you want to pair this sublime piece of merchandise with another straight from Ken's wardrobe, Impala recreated the bright yellow and pink Lightspeed rollerblades he takes everywhere.


Featured Video For You
Ryan Gosling and Simu Liu unpack masculinity in 'Barbie'

If it comes as a surprise that Mattel is cashing in here, you've missed a whole movement.


Related Stories
  • Wait, did 'Barbie' cut a romance between Ryan Gosling's Ken and Weird Barbie?
  • 'Barbie' review: Bonkers, bold, and a bit of a miracle
  • 'Barbie' stars Ryan Gosling and Simu Liu on Ken and masculinity
  • The ultimate Barbiecore gift guide
  • Impala's Barbie roller skates are exact replicas from the movie — and they've just been restocked

"The Barbiecore landscape of 2023 is seemingly boundless from a shopping standpoint," Mashable's Haley Henschel writes, "especially with brand and retailer tie-ins to the movie now numbering in the hundreds across the realms of fashion, beauty, food, houseware, pets, and even video games.

"It might seem like overkill, depending on your personal relationship with hot pink, but that's also kind of the point: Few things are more Barbie-coded than consumerism."

kpb

vzf

Expert writer and contributor. Passionate about sharing knowledge and insights on various topics.